Simonsays: Downing Street's digital guru: an interesting choice?

April 07, 2008

Downing Street's digital guru: an interesting choice?

This week’s PR Week reports [paywalled] that Prime Minister Gordon Brown has hired former MD of the London-based commercial radio station LBC as:

“head of digital comms, with a brief to overhaul Prime Minister Gordon Brown's lacklustre web strategy. It is understood more hires could be on the way as the Government prepares for the first general election to be fought largely over the internet.”

Interesting choice.

A quick Google trawl turns up nothing much. Mark has no Wikipedia entry - although there’s an interesting Iain Dale blog post from 2006 that suggests Mark was nearly parachuted in for Labour as the Bromley by-election candidate.

Apparently he was already advising “Downing Street and the Labour Party on new media (that's the Interweb to you and me)” back then.

I look forward to seeing what developments emerge.

Technorati tags: Downing Street, Mark Flanagan, digital strategy

Apr 7, 2008 8:22:49 PM | Current Affairs, New media, Politics, PR, social media, Web 2.0