Simonsays: Another web 2.0 coup for the ad industry

January 10, 2008

Another web 2.0 coup for the ad industry

I've just seen Colin Byrne's post on the main UK political parties plans for online campaigning.

Derpessingly, it seems that Labour and the Tories will be turning to ad agencies for their digital work. No digital PR work on the cards... for yet, at least.

Authenticity and trust are set to be major themes for online political campaigns which is interesting as it is starting to look as if the ad and marekting industries are turning their reputations around through their "authentic" online work. Meanwhile many in the UK's PR industry still struggle to shake their reputation as 'spinners'.

Technorati tags: politics, advertising, public relations

Jan 10, 2008 11:44:25 AM | Politics, social media, social networking, Technology

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