Shane Richmond at The Telegraph has an update on the newspaper's blogging service MyTelegraph 12 weeks since it launched.
After running for 12 weeks the service now has over 7,000 users signed up, with a large proportion of these fitting nicely into the telegraph's core demographic:
- almost a quarter of users are in their 40
- almost a fifth of users are in their 50s
- a similar proportion are in their 60s
- these groups account for almost two-thirds of My Telegraph users
However, there is still a nice distribution of users in MyTelegraph's long-tail:
- 14% of users are in their 30s
- 12% are in their 20s
- 5% are in their teens
- 6% are in their 70s
- 3% are 80 or older
The post also has a good debate in the comments section where MyT blogger Brendano asks Shane: "How many of the 7,000 members are active, though?"
Shane responds that although MyT doesn't have 7,000 users blogging:
"not everyone who joined the site wants to blog (believe it or not). Many of those who are registered are commenting rather than blogging and a significant proportion are using My News and not engaging with the blogs at all ... perhaps a third of the members are now active bloggers. Of course, the hundred or so most active bloggers are the ones people notice the most. Most communities are like that."
The Telegraph's foray into providing a live social space for individuals (not even telegraph readers) to blog and interact is definitely an initiative worth keeping an eye on.
As Simon Dickson says: "I doubt many blogging platforms could claim that kind of demographic, which would seem to justify the Telegraph’s move into this space, and may encourage others to follow."
Shane promises another update in three months time.
[Via Simon Dickson]
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