After the build up... I couldn't find me a copy of this week's Economist for love nor money! Richard Bailey tells me he gets his in the post tomorrow, so maybe he'll scoop me on the survey results after all!
In the meantime this week's PR Week editorial [paywalled] highlights some interesting findings from the WPP Bellwether report.
The report shows that in the first three months of 2006, 'traditional media' [sic] budgets were cut for the sixth successive quarter. PR Week UK's editor, Daniel Rogers, suggests that this may be in response to the wider high-street slow down, but also notes that specialist PR areas, such as healthcare and finance appear to be doing well.
Similarly, WPP chief exec, Sir Martin Sorrell is quoted as saying: "New media and technologies are growing rapidly as clients question the value of traditional media."
All good news for bloggers... made even better by Rogers' closing remarks:
"Anecdotally, PR consultancy heads report that many clients now insist that new media monitoring and even specific blogging solutions are included in pitches. PR agencies, it seems, are well placed to take advantage of the growing need to cope with the changing landscape."
As mentioned in previous posts, I have been mulling over the scope of this blog now that I have reached - and passed - the critical three month mark. I'll be blogging about these thoughts and about clarifiying the direction of the blog shortly (as eternally promised!). But for the time being, Daniel Rogers has done a good job already.
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