Commercial advertising on the BBC - not big and not clever

I'm in Brazil at the moment doing some training for Aberje, Brazil's publc relations trade body.  Last night when I logged into the BBC to get a dose of home news I was surprised to see several commercial ads running.

I presume that the BBC has an arrnagement whereby if you are accessing their site from outside of the UK they are permitted to serve up adverts, although I don't recall seeing an announcement about this.

You can see from the screenshot below that there are two banner ads running - one for Subaru (top right) and another for Hublot (bottom left).

Even more interesting was that when I clicked on the iPlayer video to watch footage of the vile, washed-up, excuse for a singer that is Amy Winehouse delightfully try to punch a fan I had to sit through a 30 second TV ad for Subaru first (see image).

Bbcimage

I don't understand the BBC's rationale for this - aside from generating revenue. It's not big and it certainly isn't clever.

Technorati tags: BBC, advertising

PresidentialWatch08 - visualing the US political blogosphere

Polblogo

PresidentialWatch08 is a really nifty website that represents all the US political blogs visually and organised by political persuasion.

I've not had a real play with it yet but you can zoom into the network and see which blogs link to others, get an idea of blog size/popularity (based on links) and see screenshots of the each site. Pretty damn cool.

I recall Antony Mayfield had something similar around the this time last year, but this would be a great tool come the next UK general election. Any offers?

[via my Edelman/Spook colleague, Marcus Dyer.]

Technorati tags: PresidentialWatch08, Politics, US Presidential Elections,

Conservative party set to launch Torypedia

ConservativeHome, the grassroots Conservative website is set to launch a Tory version of Wikipedia.

According to an article on the site, the people behind ConservativeHome are using MediaWiki to

"produce our own online encyclopedia for the Conservative Party and the wider conservative movement in Britain.  It will cover people and events that Wikipedia wouldn't deem 'notable', and by harnessing the wisdom of the ConservativeHome crowd we hope that any pages that do overlap will be better."

I think this is a great idea that will offer the party's grassroots and its future wannabe MPs an invaluable resource to get up to speed with and contribute the party's collective knowledge. The wiki plans to have specific sections covering off:

  • Conservative history - e.g. timeline of Cameron's leadership, defining events in Tory history
  • Resources - e.g. key Tory party figures, How to become a Tory MP
  • Policy - existing Tory policy, debates on key issues

I don't know how exactly the wiki will function, but one challenge I can foresee is how to ensure the site avoids being vandalised or used for political point scoring a la David Miliband's Environmental Contract wiki which was hijacked by Guido and the right a couple of years back.

Great idea, though, really great idea reinforcing the Tories keeping one step ahead of the competition.

Technorati tags: Conservative Party, ConservativeHome, Wiki

Finding 'natural communicators' - the real role for PR consultants in a social media world?

May has been a crazy month and hopefully normal blogging service will resume shortly.

But in the meantime I was thinking about some work we have been doing with one of our clients over the past month – seeking out views on how social media (and the wider social web) affects business and more specifically corporate communication.

One of the key questions that saw significant debate was whether organisations are in a position to trust their employees – both communications/PR staff and non-communications/PR staff – to become online advocates and de facto communicators for the business.

The discussion was varied and swung between those who argued that employees are effectively communicating about their employer all the time anyway so why not support that; and those that adhered to the traditional notion of channelling all the company’s news and communications through professional communicators.

The interesting thing for me is that the opposing views didn’t follow a divide between comms and non-comms staff. It seems that the main differentiator between those that ‘get it’ and those that don’t is dependent on a much wider mindset; perhaps between those that recognise the importance of authenticity in business and those that like a more traditional controlled approach.

This got me thinking: some of the best ‘communicators’ or ‘communications advisers’ in a socially connected online world are not corporate communicators, but those that can be considered more ‘natural communicators’.

And maybe that is where we are going wrong with social media strategy and programmes – we try to teach corporate communicators how to communicate naturally – that is authentically – which doesn’t necessarily come easy. An analogy might be trying to teach a senior civil servant to write poetry.

Instead of focussing our effort on converting people in roles that are traditionally siloed, should we – as PR consultants - instead be tasked with identifying an organisation’s natural communicators and empowering them (or helping their employer empower them) to speak authentically on their employer’s behalf.




Royal Holloway keynotes - Micah Sifry: Open source politics

I spoke at Royal Holloway University's Web 2.0 Politics conference on 18 April and had planned to live-blog the two keynotes by Micah Sifry and Michael Turk but unfortunately didn't manage to. But I did make notes and have now re-worked them so they are sort of a deferred live-blogging stream-of-consciousness.

First up is the keynote by Micah Sifry, titled Open Source Politics:

Micah began by stating that political communications must move from being egocentric to network centric. That is, becoming less about individuals and more about loosely connected networks of supporters that coalesce and self-organise around specific issues.

This allows voters to become co-creators of the candidate’s political campaign and network effects, Micah argued, are the key to this.

Funding – we are seeing small, but significant revolutions in political funding taking place:

  • For example Ron Paul opened up his funds by putting all his campaign donations online
  • The database of donations was entirely searchable
  • Building on this, supporters started building useful tools that displayed fundsina useful and meaningful way
  • For example, they started making graphs that displayed funding from specific places, organisations or people – they then set-up the website ronpaulgraphs.com where you can view the most interesting results [Edit: think of that resource as a journalist as well as a supporter!]
  • Apparently Obama is considering running an online to raise $1m in 1min – which may or may not be a good/successful idea!
  • Micah’s concluding point was that with micro-economics emerging on the web, big money doesn’t go away – but now there is a counter-veiling force. People can now say if that if the party does follow this or that route with policy or selection etc then they will donate cash to a rivel candidate etc. The micro-funding revolution makes parties/candidates etc more accountable

Micah also addressed, what he termed as, the Economy of Abundance:

  • This arises – in essence - from the easy and cheap availability of storage on the web.
  • Micah says that – politically, at least - the sound bite is being challenged by abundance of space online to have upload, store and search etc other messages, speeches, communications material etc
  • The media presentation format of 20 or 30 second glib or catchy but meaningless snapshots is being onverted
  • As an example: Barack Obama has approximately 900 videos on YouTube, and most of these videos are about 13mins long
  • The Race Video has had 4m views and as YouTube only counts a full play-through of a video as a view then there’s a lot of people who are hungry for quality, in-depth content that they can’t get from MSM. Where do they go to find it? Online.

Micah’s three conclusions were particularly insightful:

Conclusions

  • The network is more powerful than the list
  • Networks are resilient, but not nimble
    • If you have a network of 5,000 bloggers and one says something stupid then it’s not the end of world. However, if you take away the central point then they’re that not easily corralled
  • Networks and campaigns can be allies, but they ultimately have cross-purposes
    • Campaigns share tasks but not authority with their supporters
    • To get to a position of open source politics we need to give supporters authority
    • Micah asks can we ever get there? Ron Paul supporters were given full authority to shape his campaign, but then they raised money to spend on a branded blimp – was a good idea and use of funds?

For Micah, the big (and most interesting) question is where will the balance of power lie in the future and what happens to the networks once the elections are over. Once you have given supporters/voters a sense of power, they probably won’t let it go so easily.

Technorati tags: Royal Holloway University, Politics 2.0, Micah Sifry, Open Source Politics

What anarchism can teach us about organisations in the internet age

Untitled
I’m reading one of those great Very Short Introductions to… from Oxford University Press at the moment about Anarchism. I cannot recommend it highly enough as a thought-provoking bridge between political theory and changes the internet is creating for business and society.

For example, it's fascinating to learn that at the core of anarchist thinking about healthcare, education, business etc is the notion of small, self-organising communities with little or no central control. Compare this to how the internet operates and a number of parallels become clear.

Tellingly, the author – noted British anarchist Colin Ward – writes:

anarchist concepts will be continually reinvented or rediscovered, in fields never envisaged by the propagandists of the past, as people in so many areas of human activity search for alternatives to the crudities and injustices of both free-market capitalism and bureaucratic managerial socialism.

Building on this drive for an alternative perspective for organisational theory, Ward outlines what he believes would be the four defining pillers for an anarchist theory of organizations:

  1. Voluntary
  2. Functional
  3. Temporary
  4. Small

I find this mind blowing. Every single one of these fits almost perfectly the different types of organising taking place on the internet.

  1. Voluntary – read Benkler’s Wealth of Networks: the idea of people giving their time and expertise for free or on a voluntary basis is revolutionisng production – both of knowledge and physical goods.
  2. Functional – slightly more vague, but suffice to say that while design is important to an extent, good functionality and usability are key to the success of internet tools. Take for example the basic simplicity of sites like of Wikipedia and del.icio.us – they might not be pretty but they do the job successfully.
  3. Temporary – While this may seem an odd choice of criteria at first fi you clarify what Ward means then it makes perfect sense. Rather than meaning short-lived, Ward uses the term to indicate a willingness to change; to be shaped by the ends of the user or community. This is a key proponent of web 2.0 tools. All ‘social’ websites by their definition are open to the requirements of the community.
  4. Small - again this criteria needs further clarification. As Ward suggests in the quotation about, the ideas of anarchists are perpetually being re-shaped to meet current social, political and economical conditions. Ward specifies small as a key criteria as he talks only of the offline world where anarchist initaitves need to remain small in order to be sustainable. The internet reduces all barriers to scalability and supports many small-scale communities or one large one.

So what does this all mean for us as digital strategists...? I haven’t yet worked that out (and would welcome any suggestions) but ultimately I think this starts to offer us ways of applying established political (anarchist) theories to the online world.

Perhaps we can even use this information to guide our clients more successfully through the social and  business changes they are experiencing. Maybe not mention that it is based on anarchist theory, eh?

Technorati tags: anarchism, political theory, internet, organisational change

Lord of the Blogs - corny name but great blog

I thought Lord of the Blogs was a spoof at first… but a closer look reveals it is a group blog authored by 10 peers from the UK’s upper chamber, the House of Lords.

Despite the corny name and lacklustre design the site’s content is really, really good. Take for instance a recent post from Lord Norton. Responding to requests from commenters who want to know more about the bloggers, Lord Norton posts 10 interesting things about himself in turn achieving two really important things.

Firstly, he is responding to requests from users – creating a genuine dialogue. Ok, it’s not exactly about major policy issues at this stage, but if you set the foundations up right then it's only a matter of time before we get to that stage, surely?

Secondly, he is talking about himself, a member of the UK parliament’s upper (and traditionally most aloof and esoteric) chamber in an informal way.

To give Lord Norton his due he *attempts* to tell us 10 things about himself, but fails. He can only find nine – and one of these is: ‘trains’!

The other interesting thing is that the blog is part of a project being co-ordinated by the independent democracy think-tank, the Hansard Society. I intitially presumed that this would be part of their ongoing Digital Dialogues initiative, but a closer inspection of the DD website shows that it is a separate project.

More info about Lord of the Blogs can be found at the Hansard Society's website or in today's Guardian

Technorati tags: Lord of the Blogs, House of Lords, Hansard Society

Can UK political bloggers influence the MSM?

I posted a few months back about the completion of a research project for my CIPR Diploma which investigated the ability of political bloggers in the UK to affect the MSM agenda of broadsheet newspapers.

I promised that once I had the final result I'd post up a version to share. Well, I'm pleased to say that the research project was awarded a distinction and so for your enlightenment here's a pdf version of New media democracy or pain in the RSS? An examination of political bloggers and media agenda setting
in the UK
. [Download simoncollisterdiplomaresearchproject2008.pdf (383.8K)]

I'll also be presenting an updated version of the paper at Politics & Web 2.0: an international conference in April if anyone's interested.

Technorati tags: political blogging, research, CIPR

David Miliband, British foreign policy and the internet

I posted about this over at my other blog, eDemocracy Update, the other week but have only just got around to linking it here.

I've published the first in a series of essays about British foreign policy under David Milband, his progressive interventionist ideology and the internet over at e-International Relations.

The essay, The Civilian Surge: Liberal Foreign Policy, Intervention and the Internet, attempts to put Miliband's idea of what he calls the 'civilian surge' being created by the internet's empowering effects on global society into a theoretical framework. It then assess its impact on global democracy.

Technorati tags: politics, theory, David Miliband, british foreign policy

Internet and Ideology Part 3 - Society

Following on the political and economic changes of modernity, the emergence of social mobility was also a new development based partly on individual’s new found power of self-determination.

Modernity represented:

“a move away from traditional society marked by an unchanging hierarchy … modernity involved a search for new identities to replace the traditional and religiously sanctioned ones of the previous epoch. Moreover it was made clear that these new identities were the creation of human action and agency, rather than god given and unalterable.

What this means is: people living in the modern period became individuals for the first time. The ideology of modernity helped people define their own personality and shape their own lives through their actions.

However this social emancipation was still only available within the confines of the relatively structured society at the time. Likewise it was also limited by cultural norms and shared values.

There was a long way to go until people had real personal liberty but then the process of enlightenment was just that: a process. Things didn’t change overnight but from modernity onwards individuals shaped by own actions.

Contrast this with the Internet Age – a period of relatively early post-modernity. People have (mostly) had self-determination and the concept of being limited in terms of what we want to do – socially at least – is something alien to us – or at least a lot of us.

Looking forward and extending the idea of a post-modern ideology offering individuals something more than just the opportunity to shape their own lives, the internet offers us the possibility to not only define but invent, create, design, shape, live, change, co-create a range of identities and lives.

One rather basic example of this the ability of someone to take on an alter-ego in Second Life. But the same notion applies when we think about the different personalities we all probably have. My persona on ebay is probably different from this blog; likewise my blog is probably different from my Twitter profile which in turn is probably different from my Facebook profile.

This is Modernity’s idea of a self-determined individual exploded arcoss a range of platforms and positions not bounded by geography – or indeed physical space of any kind. David Weinberger has a great illustration of what this means practically and philosophically in Small Pieces Loosely Joined.

But bear in mind that this is just me with a predominantly Modern conept of myself as a single entity simply being expanded across the internet retrospectively.

Think of what this all means to the generation below me (and the rest) who have grown up in an internet age. The type of people who cannot remember a time BG – Before Google.

Technorati tags: ideology, post-modernism, modernity, John Schwarzmantel, society 

Internet and Ideology Part 2 - Economy

I’m posting some thoughts at the moment about the ideological shift in politics, economics and society that occurred during the transition to modernity 200 years ago and comparing them with changes occurring now as we entered a period of post-modernity.

I’ve covered off these ideas already in an introduction and I;ve added a post about the political changes taking place. This post will specifically take a look at the changes to economic ideologies in an internet society.

According to Schwarzmantel, another core feature of modernity “was the separation of two orders: state and economy”. For the first time making money was something that was no longer the sole domain of the state.
People were free to create wealth using their newly found individualism. Although these opportunities were limited due to traditional physical barriers: capital, land, education etc, Modernity paved the way for industrialisation, industrialists and mass market capitalism.

Contrast this with today’s post-modernity and while we still have largely a mass market capitalist society (and I’m talking primarily about Western history and economies here) I’d argue the internet is separating markets (ie. wealth creation) further from the ‘capitalist state’ – i.e. the large companies that relied on levering capital to make money.

More specifically, markets are being opened up to the individual in an even greater way. Look at tools like Paypal, designed to allow money transactions globally that by-pass state regulation and banks; look at virtual markets such as the metaverses of SL and WoW where money can be made through creating, buying and selling goods that only exist in a virtual capacity – but a capacity with a market value nonetheless.

Modernity separated the economy from the state, but wealth creation remained largely in the hands of industrialists and ‘big business’. It’s likely that in an age of post-modernity the internet will further emancipate the individual and open even greater opportunities for wealth creation outside of traditional mass markets and the mass market economic systems that have grown up over the past 200 years.

Technorati tags: ideology, post-modernism, modernity, John Schwarzmantel, economy

The internet and ideology - introduction

Ideology
Apologies in advance to those who work with me for I am about to post briefly about post-modernism; more specifically I’m going to write a post about modernity and what comes afterwards.

A lot of people – IMHO – talk about the specific changes taking place in business or education or politics as a result of the internet and social web; they may even highlight specific changes that seem to be taking place in, for example, consumer behaviour. But what about the changes taking place at the level above – at the level of the cultural and social ideologies that shape our wider political, economic and public sphere?

I only ask because I’m reading John Schwarzmantel’s Age of Ideologies which argues that the ‘ideologies’ – political, social etc – that have largely shaped our business, poltics, social behaviour etc are a product of a very specific phase of history: modernity.

As we’re now in the age of post-modernity these ideologies (arising directly from the American/French revolutions) need re-shaping. Schwarzmantel also suggests the concept of ideology itself may need to be revised wholesale to accommodate the fragmented world of post-modernity.

So let’s hold it there. The reason I’m blogging this is because Schwarzmantel’s view of the rise of modernity struck some chords with what’s happening now as the internet impacts on politics, economics, society etc. So I thought I’d look at the origins of modernity as outlined by Schwarzmantel and see if his conclusions about the transition from the pre-modern into the modern 200 years ago can be applied to what’s happening in our internet-enabled world now and spot parallels or patterns.

Schwarzmantel discusses the effects of modernity on three areas: society, politics and economics. Over a series of forthcoming posts I’ll look at each of these areas in-depth.

More to follow….

Technorati tags: Age of Ideologies, Ideology, John Schwarzmantel, Internet, Theory

Technology = boring?

So I was miffed I didn't get sent an advance copy of Clay Shirky's new book Here Comes Everybody.

But James Cherkoff over at Modern Marketing has a great quote from the book:

"Communication tools don't get socially interesting until they get technologically boring.  The invention of a tool doesn't create change: it has to have been round long enough that most of society is using it."

Tis is something I've been known to bang on about before and chimes nicely with some thinking I've been doing this morning around ideologies in the 21st Century. Hopefully more to come...

Technorati tags: James Cherkoff, Clay Shirky, Here Comes Everybody

Great VRM debate: will PR still have a place to play in a customer centred business environment?

There's a great round-up on a recent VRM debate by Ian Delaney - although I am galled I missed the chance to meet Doc Searls :(

The event was put on by Media Influencer's Adriana Lukas who raised the spectre of PR (as well as advertising and marketing) having zero relevance to a world of VRM.

She flagged this issue in response to a comment I left on Ian's blog suggesting that VRM might drive PR back to where it is supposed to sit in a classical business envirnoment: at a strategic board level (at least according to Grunig).

I buy into Adriana's point about disintermediation entirely, but can't help but feel that PR will still maintain a place at the table. It will be a radically altered place, but a place nonetheless.

Technorati tags: VRM, Vendor Relationship Management, Adriana Lukas

Quote du jour

Reality check:

"Online PR is not about big numbers it is about a range of changing and relatively small nodes that have a small interaction with other nodes. It is the number of small blogs that is important not sheer reach."

Courtesy of David Philips

Technorati tags: David Philips, Power Law, Here Comes Eevrybody

Unheard voices: Election blogging in Iran

Fascinating article in yesterday's FT about Iranian bloggers.

Key take-aways for me include:

  • There are now about 800,000 blogs in Iran
  • Iran is second only to China in the ranks of top blogging countries
  • Roughly 15m internet connections in a country of 70m - making Iranian Internet access high compared to the rest of the region
  • Blogs are faciliatating debates left uncovered by the (heavily censored) mainstream media
  • Iran is ranked 166th out of 169 countries in Reporters Without Borders worldwide press freedom index  – ahead of Turkmenistan, North Korea and Eritrea
  • President Ahmadinejad blogs at www.ahmadinejad.ir - and is getting addicted to it as well!

What is really interesting is while blogs offer a debating platform for discussion about reformist candidates in the forthcoming elections being barred, they internet looks like it may well play a much bigger part in the subsequent campaign as well:

"It is still possible that the Guardian Council will allow more of the reformist candidates to run on March 14, but analysts say it is likely to leave such decisions to the last minute – giving an advantage to conservatives, who will have time to print posters and leaflets ahead of the seven days of official campaigning. This means the internet could take on an even greater role for reformists, becoming an important lobbying tool for last-minute candidates."

Seriously fascinating. And I would definitely add that if you want to hear more from traditionally unheard voices around the world then defintiely have a look at the Global Voices project at Harvard's Berkman Center

Technorati tags: FT, Iran, blogging, elections, Global Voices

Twixtr: Twitter for images?

Twixtr_2
Haven't had a play around with Twixtr yet but it looks like an image-enabled Twitter. Sounds good, but Dave Winer has some other thoughts:

"Twitxr throws down a challenge to both Flickr and Twitter.

To Twitter: Scale, scale, scale and add payloads to the API.

To Flickr: Go ahead and do an event streamer for pictures."

Technorati tags: Twixtr, Twitter, Dave Winer

Is the Web Different?: mini-essay by David Weinberger

Great mini-essay by David Weinberger available over at his Joho blog.

In Is The Web Different? Weinberger uses a Socratic Dialogue to explore the questions of whether the Web is differnet to any invention that has gone before, whether its mere existence is making our lives different or whether it's all hype.

To attempt to answer this question Weinbeger gives us three divergent perspectives: the 'Web Utopian', 'Web Realist' and Web Dystopian'.

While all three views are equally valid and can lay claim to their rightful position based on history and experience of the present, Weinbeger argues that to successfully answer the question all three characters are needed to argue their corner - although ultimately the realists are "essentially wrong".

More specifically we need to

"at least acknowledge the special value [Web Utopians] brings to the conversation. Innovation requires the realism that keeps us from wasting time on the impossible. But some of the most radical innovation requires ignoring one's deep-bred confidence about what is possible ... We thus need utopians to invent the impossible future. And we need lots and lots of them. There is so much to invent, and the new forms of association that emerge often only succeed if there are enough people to embrace them.

Web realists perform the vital function of keeping us from running down dead ends longer than we need to, and from getting into feedback loops that distort the innovation process. For those services, we should thank and encourage the realists. But we should also recognize that beyond the particulars, they are essentially wrong."

Can't argue with that. Especially when it's so lucidly argued. Great stuff.

Technorati tags: Internet, Hype, Utopianism, David Weinberger

Living in a two platform world

Today's great quotation:

"there are only two platforms  - the individual user and the web"

Via Adriana Lukas: Content is for container business

Technorati tags: Adriana Lukas, platforms, media, content

First MP to liveblog during parliamentary debate

The Deputy Editor of ConservativeHome, Sam Coates, sent me a fascinatng email this week telling me about possily the first example of liveblogging from the backbenches of Parliament!

Sam told me that the Tory MP for Harwich, Douglas Carswell, posted live to the ConservativeHome CentreRight blog while waiting to be called during a debate on the need to review the parliamentary calling procedures. He posted via his Blackberry.

Douglas reports:

"I write this sitting in the chamber of the House of Commons listening to a "debate" on education and skills.  It is now so utterly plodding and pedestrian that the gaggle of Italian tourists up in the visitors gallery got up and left after five minutes."

I bet liveblogging wasn't proposed in the review on making Parliament more accessible to the public.Maybe that's because live reports would be as damning as this one!

Douglas then offers us some constructive thoughts on reform:

"Rather than the current 15 minute time limit on backbench speeches, why not have 3 minute limits, but allow speakers to make several contributions?  That might force Honourable Members to say what they mean, and allow points to be developed."

Well, he may have hit on something there. His proposed changes would certainly make the debates more conversational, rather than a series of broadcast speeches from Members.

Another change that would be great for parlimentary democracy (maybe) would be to screen a live Twitter backchannel during debates.

How much fun would that be? During grand ministerial speeches you could see tweets scrolling across the Chamber reading:

  • "Ask him where the money for his second house came from!"
  • "Those statistics are used out of context."
  • "Your flies are undone!"

I think it would be great.

Technotrati tags: ConservativeHome, Douglas Carswell, Parliament, democracy, Twitter

Best neologisms of 2008 so far...

Mushroom

We’re only two weeks into January 2008 and already Umair Haque is predicting the macropocalypse while Adam Tinworth is heralding the hackopalypse.

Put them on your buzzword bingo cards :)

Social media: The death of spin has been greatly exaggerated

Wendy from Liberate Media has posted on their blog about the fundamental forces within social media require any PR to be as transparent as possible. In particular she cites political communications as a potentially huge beneficiary of this.

Her starting point for the discussion is Gordon Brown’s appointment of former “spin doctor” (as the Telegraph calls him) Stephen Carter to be his principal advisor.

Wendy observes:

“Politics is one subject in particular that is becoming harder and harder to 'control', with so many opinions and arguments being voiced across social media networks. The influence that spin doctors can have on political matters is rapidly being diminished, and in my mind will very soon be a thing of the past. There is no pulling the wool over the public's eyes, when social media offers so much opportunity for the truth to come to light

I left her a comment saying I totally agree but while this is ostensibly good news for democracy/civil society I had two major concerns.

These are:

1) PR in the UK is still not getting social media. There's little or no industry leadership from the CIPR & PRCA and just look at my previous post on how some of the industry is engaging with the online space by artificially manipulating search rankings - this is still spin, albeit online spin with Google becoming the regulator.

2) Political parties seem to be recognising the value of this transparent medium, but they're turning to advertising to roll out online campaigns. I think this is partly due to tradition but also because PR in the UK is far behind the curve on understanding and implementing social media strategies. What we could then end up with are creative, engaging digital campaigns devised by advertising and marketing firms which look good but aren’t planned or implemented with long-term relationship building in mind.

This is leads us to a potentially dangerous situation where the public (and worse the media) thinking political parties are giving the people a voice, when in fact they disenfranchising them by paying lip-service to participatory democracy.

If this happens then traditional, hard political power hardens at the centre while the public play with digital toys that keep them entertained but no closer to (argubly even further away from) democratic engagement.

That would be a very bad thing indeed.

Technorati tags: public relations, social media, politics, Gordon Brown, Stephen Carter, hard-power, democracy

Shopping centres as social network nodes

Untitled
In the run up to Christmas, as my wife and I spent endless hours shopping, I noticed - perhaps unsurprisingly -  that a lot of young people seemed to just 'hang out' in shopping centres.

I suppose this has been an anecdotal trend in the US for a while, but I hadn't ever really noticed it in the UK before, although I'm sure like the US this isn't anything new.

But more than that I noticed ever vigilant security guards patrolling the shopping centres and young people clearly trying to evade them.

So it dawned on me that shopping centres had become the new parks. When I was younger (not that long ago) we met in the park and played/mucked around there. We had to watch out for the park attendents though - much in the same way that kids today have to watch out the for the security guards.

I raise these thoughts for two reasons:

  1. Today I saw a sales assistant in John Lewis shout at two young people to "Get out!" because his furniture department wasn't "a play centre.". Nice tables though...
  2. In a prescient fashion, last week Danah Boyd publish some field-notes from the Digital Youth Project about technology and young people's consumption. She has this insightful observation which dovetails nicely with the thoughts outlined above:

"When it comes to teen culture, consumerism is still rampant, although shopping is primarily about socialization. Aside from how the mobile phone allows groups to coordinate, technology is not really altering the tradition of hanging out in consumer places. What it is altering is the ways in which teens research and purchase things that they know they want."

Technorati tags: shopping, consumerism, parkies

Cambridge tutors admits using Facebook during admissions process

Story in today's Guardian about a Cambridge admissions tutor using Facebook to "check" on students applying to his college.

Dr Richard Barnes tells Emmanuel college:

"This has been the year in which I joined Facebook ... I have to confess that I actually joined to see what I was missing and also to check up (discreetly) on applicants for a college position."

Cambridge University and the NUS say that Facebook shouldn't be used as part of the offical admissions process (and there's nothing to suggest it was).

Part of me thinks that's the right move, but then part of me likes the idea of throwing something less formalised and beaureacratic into the mix. For the sake of equality lets make sure they check MySpace too.

Technorati tags: Cambridge University, Facebook, MySpace

Another web 2.0 coup for the ad industry

I've just seen Colin Byrne's post on the main UK political parties plans for online campaigning.

Derpessingly, it seems that Labour and the Tories will be turning to ad agencies for their digital work. No digital PR work on the cards... for yet, at least.

Authenticity and trust are set to be major themes for online political campaigns which is interesting as it is starting to look as if the ad and marekting industries are turning their reputations around through their "authentic" online work. Meanwhile many in the UK's PR industry still struggle to shake their reputation as 'spinners'.

Technorati tags: politics, advertising, public relations

*UPDATED* UK newsrooms have woken up to digital... has PR?

Interesting front-page feature in this week’s Media Guardian from Roy Greenslade.

Roy took a tour of the Times, Telegraph and FT newsdesks and reports back on how the three broadsheet heavyweights are getting to grips with merging their onlone and print offerings.

The results, according to the article, are pretty damn good – with the possible exception of the Times which sounds like someone at the top in Wapping is resisting the physical change to merge online and print. But I’ve seen The Times’ vision for online from its online editor-in-chief, Anne Spackman, and they seem to understand whct they need to do, so presumably physical change will come at some point.

What stands out for me is this quotation from Roy:

I was struck by the way in which their [the three newspapers] journalists have grasped, or are beginning to grasp, the benefits of integration, not only at a practical level but as a philosophy.

That’s great news for the news industry. But I can’t help thinking while news, advertising  and marketing seems to understand the digital philosophy, PR (with a number of notable exceptions) still isn’t getting it.

How many PR executives think about the integration of online and print when researching or pitching stories? Not many I’d wager. The PR industry is in serious need of a wake-up call. More to come on this subject…

*UPDATED* Richard Sambrook has also blogged this one.

Technorati tags: Newspapers, publishing, digital media

Blogs: that was then, this is now

Happy New Year one and all. As we enter 2008 I thought I’d flag a great post from Richard Bailey reflecting on blogs as mature communications tools and their place in the online mediasphere.

Richard considers how blogs were viewed when they first hit the mainstream somewhere around 2003:

Compared to newspaper or magazine journalism, blogs seemed ill-considered, ill-informed and unaccountable.”

But that was then and this now. The growth of social networks has become exponential and Richard suggests if we compare blogs to social networks it’s fair to say “blogs seem considered, valuable and highly literate. The froth has gone, but there's something substantial left.”

I agree and this situation has been hinted at last year with analysis of Dave Sifry’s State of the Live Web report which showed a distinct slow down in blog growth leading some to speculate that blog networks were consolidating with the strong ones surviving and becoming even more important as online influencers.

Even more interestingly, Richard plots a chart of the publishing ecosystem ranked according to speed, reflectiveness, interactivity and immedicacy. As publishing tools blogs sit firmly between traditional media and newer tools such as Twitter, Jaiku, Facebook etc.

According to these criteria, Richard suggests blogs now occupy a relatively important lace in the media/publishing ecosystem. A position whereby they offer the PR professional a tool with “speed [and] a high degree of reflection.”

Put like that it seems pretty clear that the dust has settled around blogs and we can see where the strengths/weaknesses of social media tools lie. In turn this can give us a steer as to which ones are right for different PR programes or campaigns.

I don’t know where Richard got his charts from, but I think it’d be a good idea to continually revise them as new products/tools evolve so that we can build a kind of Gartner Hype Cycle for the online publishing/media tools. If anything it’ll help guide PR practitioners towards the right tool for their campaigns and communication/marketing programmes.

Technorati tags: Richard Bailey, blogs, publishing, media, communications

Three lessons PR firms need to learn

Antony Mayfield has an update on Will McInnes' post about whether the PR industry has a future... or at least a future in its current form.

Antony's three top points are very pertinent and echo my posts passim about business models being turned upside down by the internet. PR firms then tell their clients that but propose a solution that just uses existing techniques and tools but in a different medium. Over to Mr Mayfield:

  1. Old models are being disrupted everywhere - everyone and everything is on the line. Smart people can move into PR as easily as PR people can move out. The marketing disciplines definitions aren't that useful anymore. The smartest agencies, Edelman and PorterNovelli (if we are to read Mat Morrison's hire there as a strategic commitment to bring stratgic digital thinking into the business- and I doubt he would let them make it anything less) seem to be two of the PR agencies that look most serious about embracing the opportunities that disruption brings. Ach, the point is that it's not the survival of PR that's at stake, it's everything that's at stake.

2. PR agency models may be less able to assimilate than be be assimilated: One of the curiosities of the PR agency business is that aside from the very largest agencies (and even including a few of them) most are businesses comprised of generalists, with business development, marketing, HR, client management, creative, copywriting, event management, media relations and measurement all done by the same people. I've never met the PR agency that has a project manager or a quality assurance person. This makes it hard to scale these businesses and it also means than they are perhaps less able to bring in new disciplines and approaches than businesses that are structured like, well, businesses.

3. Spin has no place in networks. PR's not all about spin - but some of it is. While listening to what people need and responding quickly to what people need (good PR skills attributes) spin, disingenuousness and messaging legerdemain are more easily exposed.

Oh... and thanks for the nod to Edelman. :)

Technorati tags: Future of PR, Antony Mayfield, Will McInnes, Edelman


*UPDATED* Goldsmiths Futures of the News Part 2

The second panel of the afternoon featured political bloggers, Guido Fawkes and Recess Monkey, Guardian Associate Editor, Michael White and freelance journalist, Nick Jones.

This was far and away the best panel of the afternoon in terms of quality of debate. And admissions by bloggers that journalists now tipped them off about unpublishable stories shows just how far the Goldsmiths programme needs to go with its research to catch-up with the new media.

Nick Jones’ presentation also gave the audience a sharp wake-up call. Nick challenged Ofcom research findings delivered in one of the morning sessions as “complacent” and warned that the regulator and media industry in general that they risked utterly losing out in a rapidly changing media world.

Nick’s argument ran along the lines of Ofcom doing little to adapt its position as regulator of media silos in world where convergence is happening at a frightening pace. Citing

18 Doughty Street

as an example, Nick asked how Ofcom could deal with a world where TV delivered via the internet is entirely outside of the regulator’s remit?

This was all very interesting, as I overheard the conference chair tell Mr Ofcom that his findings were very important and would be quoted a lot in the future! Or maybe not…

I didn’t stay for the final speaker – I went to the pub with Guido and Recess. But what I do know is that the people leading the Futures of News research project could certainly benefit from reading people like Jeff Jarvis, David Weinberger and Dan Gilmor to that a lot of the ‘future’ of the news is now.

*UPDATED* My colleague, Tim Callington, has more from the event here:

James Curran, Goldsmiths College - introduction

Martin Turner, head of operations at BBC News Gathering - "The end of news as we've known it."

Anne Spackman, editor-in-chief, Times Online - "the ten most discussed topics at Times Online"

John Glover, senior programme executive, OFCOM - "Good news, bad news; new news, future news"

 As does, the Media Standard Trust's, Martin Moore:

Technorati tags: Goldsmiths, Futures of the News, Guido Fawkes, Recess Monkey, Ofcom

What is television for? asks Media Guardian. For being useful, Iannucci answers.

In an oddly, but perfectly timed, front-page splash, Media Guardian asks some top television people what television should be for in the current world of converged media.

One of the answerees (made that one up) is Armando Iannucci - a man I'm so obsessed with I would take him with me to a desert island (That's a hilarious joke of course).

Here's his response. I've printed in full below:

"To the old perennials (to entertain, to educate and to inform), maybe we should now add a fourth: to surprise. It's easy to surrender to the oncoming technical revolution, where any programme ever made will become available on any media platform at any time the viewer wants, and just assume that creative idiosyncrasy will be swept away in this digital tsunami. Far from it: the lesson from the internet is that people gravitate towards sites that will point them in the direction of good things. How often do you click on something unexpected that looks more interesting than the thing you were looking for in the first place?

We're all constantly on the look-out for surprises, as long as we know they'll be good. British TV has a real chance to mark itself out as a place where good, surprising TV originates. This will only happen if we're more upfront and confident about what we're making. For example, BBC3 and BBC4, far from being the low-budget, narrow-remit channels much criticised by publicity-conscious politicians, should together be the British HBO, the home of well-made, brave, original programming that allows talent to play to its strength."

His response is extremely prescient given the conference I was at last Saturday. What is the future for the media - and TV in particular?

Iannucci recognises the lessons the internet is teaching us: "people gravitate towards sites that will point them in the direction of good things."

The mediums may be different but the unifying, underlying factor is the same. T