Amusing moment of the evening was Midnight Communications' MD,
Sally Sarah Ogden, wondering out loud if Lewis had destroyed Second Life's brand but remarking that we'd never find out because no-one from Lewis was in attendence. WHOOPS. Fellow panellist, Drew, headed up the SL account until four months before.
My big take-away was that a lot of PR people there still only see social media (aka relationship building in a networked world/economy) as a range of new tools to slot into the time-worn PR campaign plan. My opinion (as voiced at the event) is that the internet/web 2.0/whatever is changing the way everything works so we need to do PR in a totally different way.
Someone said social media PR was either a glass half-full or half-empty.... my point is it's not a even glass, but something else entirely.
EVEN more reports from the event here: