I was going to post about Hugh MacLeod's questions and thoughts about the future of Microsoft and how much of an insight they are for anyone working in or around the media, PR and marketing industries. But then I found Drew B had got there first...
No matter as I'll share one of my favourite insights anyway and urge you to check out the rest:
4. Are people [both inside and outside the company] ready to start seeing Microsoft not primarily as a software company, but as a media company? And if Microsoft's business model turns away from paid software, towards advertising and free software, who will be the winners? Who will be the losers?
As someone once said... "all companies are media companies now"