September 22, 2007

More Blue Monster nuggets

I was going to post about Hugh MacLeod's questions and thoughts about the future of Microsoft and how much of an insight they are for anyone working in or around the media, PR and marketing industries. But then I found Drew B had got there first...

No matter as I'll share one of my favourite insights anyway and urge you to check out the rest:

4. Are people [both inside and outside the company] ready to start seeing Microsoft not primarily as a software company, but as a media company? And if Microsoft's business model turns away from paid software, towards advertising and free software, who will be the winners? Who will be the losers?

As someone once said... "all companies are media companies now"

Technorati tags: Hugh MacLeod, Blue Monster, Microsoft


Sep 22, 2007 1:56:24 PM | Web 2.0

The comments to this entry are closed.

NEXT POST
The Tim Ireland and Craig Murray case is a blow to blogging and democracy For the past few weeks there's been a lot talk about blogs being (mis)treated as traiytional media outlets when there are distinct differences. Sadly, one of these differences is that most blogs do not have the legal and financial collatoral...
PREVIOUS POST
Measurement and Metrics once more Just a short note on the debate around measurement and metrics on the web. James Cherkoff has a good round up of the issues involved which can be summed neatly as follows: "a recent McKinsey report shows that despite the...

simoncollister

Social and digital media communications consultant

The Typepad Team

Search

Recent Comments