Would have been good to be there, but sadly wasn't.
Stuart suggests it is down to attitudes and an over-reliance of businesses on marcomms. That is, simply pushing products and services without really trying to understand the fundamental shift that's happening in the way we (as in 'we') are thinking and behaviouring as a collective, societal whole.
This is what Ian refers to when he points out that while the Barometer finds only 6% of the public who trust bloggers, 45% trust 'someone like me'.
For me, there is very little difference between the two. It's like the difference between a 'blog' and a 'website'. It's semantics.
What the findings reinforce is that we no longer live in an age of deference but one of reference. people want to be talked to, not shouted at.
The faster busiensses/NGOs etc recognise that and adapt their worldvew the faster a) they will adopt to social media and b) they will find they're running in step with the vast majority of the public.