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» Edelman Trust Barometer from A PR Guy's Musings - Stuart Bruce
Work commitments meant that I didn't have time to blog about attending yesterday's launch of the Edelman Trust Barometer. I feel slightly shamed as other bloggers who attended have already commented,such as David Brain, Ian Delaney, Iain Daleand Hugh M... [Read More]

Comments

Sam Wilcox

Call me naive but I trust of all the blogs I currently read. I do find it interesting that there is no mentions of Journalists in the mix...were the figures too low?! Seriously I would like to see how many people would trust something they read in a newspaper as opposed to a blog and why they would believe one over the other, is it simply a case that newspapers are around longer? Is it that they are seen to stick to a series of guidelines (even though a blogger is putting their personal reputation on the line if found lying.) One other question, if the people trust the newspapers, what about the newspapers blogs? If a story was broken on a blog first would they wait until the paper printed it to confirm it? It'll be interesting to see the figures in five years time too.

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