Online intelligence firm, Hitwise, has published its list of the UK's top twenty brands most searched for on the internet.
Perhaps the most striking feature is the number of social networking sites that have made it into the list compared to 12 months ago - with the highest entry at number two coming from Bebo.
In September 2005, Faceparty, sat alone at number 14.
By September 2006 Faceparty has dropped to number 20 (itself interesting) but it has been joined by Bebo (no. 2), MySpace (no. 5) and YouTube (no 12).
Bebo is the success story in the findings. It's a site hardly anyone under a certain age has heard of, but it has gone from nowhere to being nearly the UK's most searched for brand.
2006: the year social networking came of age?
Cross-posted to Greenblog