Hot on the heels of Lynne Feathestone MP and No 10 Downing Street
twittering I received an email last night from the Lib dem's Head of
Innovation, Mark Pack, telling me that the Lib Dem mayoral candidate, Brian Paddick, is holding the world's first interview using Twitter.
Mark's email told me:
"Liberal Democrat Mayoral Candidate Brian Paddick
is taking part in an exclusive interview on Twitter, the popular text
messaging service, the first time this has been done by a UK politician.
Brian
Paddick will be offering an exclusive interview to all of his
‘followers’ on Twitter. Users who have signed up to follow Brian
Paddick on Twitter will be able to text a question and answers will
then be sent to the questioners and posted on his official website."
I was struck by two things:
- the emphasis of Twitter as a text messaging service
- the offer of an exclusive interview with brian via Twitter
I wondered why Twitter was being sold as a text messaging service when it is soooo
much more. I suspected it was due to sell the idea of Twitter to a wide
audience. Alan Johnson's deputy leadership campaign manager, Stuart Bruce, confirmed as much to me via Twitter this morning.
The second point is more subtle and seems to indicate the Paddick
team's lack of understanding that Twitter, like other social web tools,
are shifting the balance between organisations and their stakeholders.
The simple fact that Paddick is on Twitter means he is open to
conversation with his 'followers' - so why set up a specific 'exclusive
interview'? Or perhaps they are using the story as a neat media hook!
Either way, Ken Livingstone isn't on Twitter and despite the Tories
new media savvy Boris and his team consider online debates as not
involving "real people". At least Paddick is opening up a new front for
direct engagement with his followers/supporters.
*UPDATE* Stephen Waddington reports back via Twitter that he posed a question 20 hours ago and is still awaiting a response.
Technorati tags: Brian Paddick, London mayoral elections, Lib Dems, Twitter
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